Supply chains are impacted everyday by the purchasing decisions that consumers make. To keep up with the shifts in demand due to the evolution of consumer buying habits, businesses have two options - a 'Push' or 'Pull' strategy. Businesses who utilize the ‘Push’ strategy try to predict their consumers’ needs, while those who adopt a ‘Pull’ strategy react to the changes that impact supply chain production due to consumers’ buying habits.

This white paper looks at the differences between ‘Push’ and ‘Pull’ models.  It reminds us to keep challenging the supply model, stay connected with customer demand and buying habits, and pay attention to innovation that ties it together.