To meet the challenge of increasing revenue and profit margin in a highly competitive environment, online and omni channel retailers need to manage customer expectations better with better product information and presentation.

The mismatch in expectations caused by poor product information and presentation on-page, means consumers often leave sites and buy from a competitor, or simply return items, at significant cost to the retailer.

For example:

• 41% of European consumers say products they buy online rarely meet their expectations
• 45% of European consumers usually or always return items if expectations are met
• 35% of consumers will leave your website and buy from a competitor if your product information is lacking
• 40% of European consumers are more likely to buy a product if there is a video showing the product in different contexts
• 36% of 18-24-year old’s will not buy a product if there aren’t enough images or videos of it

Download your guide for insight into how consumers feel about product information and learn how to meet your customers’ expectations, improve sales and reduce returns.