Social tools, such as Facebook and Twitter, now trump email as the primary means of collaboration in the consumer world. Similarly, enterprises are now looking to harness the power of social media tools to improve business results.

Social collaboration makes the process of brainstorming, ideation, innovation, and generation of ideas easier. The benefits of enterprise social platforms breed co-creation, shared value, and cultures of collaboration that can be leveraged beyond the network.

In this whitepaper, you’ll discover:

• Advantages of collaboration platform over email
• Options for rolling out a collaboration platform initiative
• How to scale enterprise-wide tool adoption
• Benefits of collaborating within the product record