Navigating a Changing Mall: Analyzing Consumer Behavior

With the rise of the web, analysts began questioning the relevance of the mall format, with many calling on them to reinvent themselves in order to survive. While some shopping centers have succeeded in rising to the top through innovation, other malls are carrying on with business as usual. And although traffic has dipped slightly over the years, visits have not dropped as dramatically as predicted. 

So who is still visiting malls? How do shopping center visits today differ from pre-pandemic trends? And which type of mall was most popular among 2022 mall visitors? 

This white paper looks at recent location intelligence data to better understand the current state of malls and shopping centers. Download it now and learn about:

  • How mall visits have changed over the last three years
  • The impact of inflation and gas prices on mall traffic
  • Consumer behavior patterns across mall types
  • Why do malls continue to draw in visitors
  • And more!


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