Market Basket Analytics: Deep Insight into Petroleum Retail Customer and Product Behavior

Market basket unlocks insight by analyzing transaction-level sales data across a large time period to determine customer behavior and product performance trends. Having the right tools is essential as the benefits are extremely valuable. Market basket gives convenience retailers visibility into items that are selling together in their stores, how customers are responding to promotions, and the value a transaction, customer and product contributes to the bottom line.

Join Bob Caton, Director Technical Sales, QuantiSense, John Withrow, Director Product Management, QuantiSense and Swanie Tolentino, Big Data Industry Solutions and Marketing Leader, IBM, for a webcast on June 25, 2013 at 10:00 AM PDT/ 1:00PM EDT on how Market Basket Analytics gives convenience retailers the insight that can transform merchandising decisions leading to higher inventory productivity, increased margins and more satisfied customers.

Attendees will learn how to:
  • Increase sales by understanding items with the most pull
  • Get more out of your marketing budget with smarter promotions
  • Design optimal product placement by understanding customer and product behavior
Speaker Information:

Bob Caton
Director Technical Sales, QuantiSense


Bob Caton has helped retailers, through technology, solve their business intelligence, merchandising and supply chain problems. Bob’s 11 years of experience spans all retail verticals including convenience, specialty apparel, grocery, and big box. He has worked across North America and Europe implementing and architecting retail technology to increase sales, margin and inventory turns.

John Withrow
Director, Product Management, QuantiSense


As a 20-year+ retail executive at companies like Macy’s and Citi Trends, John leverages his buying, planning and management experiences to drive QuantiSense’s action-oriented analytics solutions and plans that help retailers improve sales and margin.

Swanie Tolentino
Big Data Industry Solutions & Industry Marketing, IBM


Swanie Tolentino is responsible for driving the development of industry business value creation for big data solutions in support of IBM’s Big Data team and clients whose mission is to understand business use cases and roadmap on how to deploy big data solutions within their respective organizations.

Swanie has over 17 years of experience addressing retail business issues and understanding how technology can transform retail businesses with work experience in ASEAN/SA, China, Europe and North America.

She currently leads IBM industry solutions & marketing teams whose mission is to support driving big data opportunities in Retail, Distribution, Industrial, Healthcare, Life Sciences and Government industry segments.

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