Join Urban Science’s dealership performance leader, Rick Jones and marketing director, Ashley Cavazos (DeMontrond Auto Group) for an interactive Q&A style training webinar to learn how leading dealerships are staying a step ahead of their competition leveraging daily defection data to inform smarter, data-based training and more effective sales and marketing strategies. Rick will lead an engaging discussion with coaching expert, Sean Kelly (Car Motivators) to discuss how you can better prepare your sales staff by incorporating a mix of training, technology, and positive reinforcement and improve the relevance of your marketing messages to create a more positive customer experience. 

 BY ATTENDING THIS WEBINAR, YOU'LL:

• Unlock the full potential of your sales team with smarter, data-based training 
• Understand why it’s important to leverage real-time feedback in your coaching conversations 
• Identify untapped efficiencies in your sales process

Speakers:

Ashley Cavazos
Marketing Director
DeMontrond Auto Group

Ashley Cavazos has been in automotive for 13 years. Her journey started as a temporary receptionist at a small-town Ford dealership in South Texas. From there she joined the team full time and held several roles focused on customers and marketing. She fell in love with automotive and saw an opportunity to impact the customer experience, taking a huge leap of faith by moving to Minnesota to help an automotive group build their BDC strategy. Fast forward to today, she is an industry leader in digital retail and digital strategy.

Rick Jones
Vice President AdTech and Dealer Direct
Urban Science

As Vice President of Global Client Management, Rick Jones leads teams responsible for selling and growing Urban Science’s Dealer Performance and Media Performance solutions to the automotive dealer and Ad-Tech community.

Rick has 25 years of experience with Urban Science in various leadership roles in strategy, business development, global client management, regional management, local account management and product management. He helped launch Urban Science’s Customer Marketing Solutions Practice in 2000 and has a passion for helping Urban Science’s largest clients solve problems in their customer marketing and lead management areas.

Rick has spent his entire career serving the automotive industry. Prior to Urban Science, Rick spent 10 years at Experian where he helped launch the automotive practice. He left Experian as their director of sales, and prior to that he held roles in account management and database management. He holds a BS and MBA from Oakland University.

Sean Kelley
CEO
Car Motivators

After leaving US Army Special Operations as a Non-Commissioned Officer, Sean Kelley applied those leadership principles to automotive management and successfully led car dealerships for over a decade.
After surviving severe covid pneumonia, his most recent globally published book, “The Visitor”, hit #1 on Amazons Best Seller List and published. The non-profit Sean launched, Cards for COVID, supports hundreds of medical professionals and COVID patients in multiple States.
Sean’s passion for people development and ability to coach led him to grow from General Sales Manager to Chief Business Development Officer of a multi-million-dollar CRM software company. Now, as CEO of Car Motivators, and founder of Market Motivators, Sean and his team works with dozens of car dealerships, technology companies, fortune 500 companies and start-ups across the country to help them achieve their biggest goals. Sean helps his clients grow with a no bull approach, as such, his clients consistently set sales records, eliminate employee turnover, all while increasing gross and net profit. More importantly, Sean and his team help the managers they coach enjoy their role by helping them grow as leaders. Sean was consultant of the year in 2018 by Dealership News and ranked #10 in Ambition.com top 100 sales coaches.

Sean’s vision is to positively impact the leadership landscape and culture of the businesses he works with, by teaching managers the leadership language of coaching.