Hear from Wally Badalamenti, senior manager, data, analytics, and innovation at Gerber Life Insurance, John Reid, senior vice president, client partner, and Andy Cossette, vice president, technology solutions, both of Merkle.

Watch this webinar and learn how to:

• Build the right cross-functional team to quickly establish a data lake
• Develop a data lake roadmap and timeline to keep the project on track
• Select tools and technology based on business needs and desired use cases
• Measure the success of operational efficiencies, reduced costs, and increased revenues
• Plus! Hear how Gerber Life Insurance successfully activated a data lake and what they gained