Understanding locational analysis is crucial in identifying the best locations for retail, logistics, dark stores and services. In this fireside chat, alongside experts from Retail Gazette and leading retailer Asda, we look at how research can be used as a platform for optimized locational strategies - in Asda's case for petrol station and locker locations, as part of their "toyou" division. Exploring real-life examples, this webinar looks at how location data and spatial analytics strategies can be used to increase profitability and avoid expensive mistakes in brick and mortar decision-making.