Retail has always been a competitive space. And as more consumers now shift their attention to the fast-growing e-commerce space—which accelerated at an even faster clip during the COVID-19 pandemic—brick-and-mortar retail businesses have no choice but to overhaul their end-to-end operations strategies.

In this guide, we’ll show how location data can give retail businesses a competitive edge in market analysis, site selection, promotional strategy, and store planning.Simply knowing how to use this data to your advantage will give you the power to adapt your retail strategies in real-time to ever-evolving consumer and market dynamics.