The success of fashion and consumer goods brands and retailers depends on their ability to drive brand value and boost customer loyalty by differentiating their products. However, the fast pace of the market coupled with consumer demand has compressed product development lifecycles. In order to remain competitive, teams must develop and launch new, innovative, high-quality products for an increased number of channels, in a shorter timeframe. Speed is of the essence.

The success of fashion and consumer goods brands and retailers depends on their ability to drive brand value and boost customer loyalty by differentiating their products. However, the fast pace of the market coupled with consumer demand has compressed product development lifecycles. In order to remain competitive, teams must develop and launch new, innovative, high-quality products for an increased number of channels, in a shorter timeframe. Speed is of the essence.