Embedded BI: Boosting Analytical Adoption and Engagement

In today's business climate, the challenge of effective decision-making is further exacerbated by an influx of data and increased time urgency for actionable information. Line-of-Business managers are looking for the visibility and decision support of Business Intelligence (BI) solutions. Aberdeen's July 2011 benchmark report, The Analytical Masses, Building Self-Service Insight for Line-of-Business Decisions, demonstrated that 63% of organizations exhibited strong BI adoption in two or more business functions. To meet this clear analytical need, organizations are faced with the challenge of delivering BI tools to decision makers while causing the least disruption to their organization. Some organizations remain content to deploy dedicated or stand-alone BI software applications to support timely decisions. However, many companies are now exploring an embedded approach to BI, where analytical functionality is integrated with existing and deployed business applications (e.g. ERP, CRM). Based on feedback from a total of 420 organizations, this Aberdeen Analyst Insight focuses on the use of embedded BI and investigates the organizational impact of this approach to business analytics.

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