Video is an integral part of peoples’ lives now, and the demand for it is increasing. Not only is video a useful tool, users expect it. And that expectation doesn’t only apply to the consumer side of things. Businesses use video for marketing, customer success, sales enablement, product updates, and more.

According to a recent HubSpot survey, 94% of marketers said videos helped increase users' understanding of their product. 41% reported that video improved customer engagement and retention.

Video is growing, and it’s got the potential to add to your bottom line.