Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to a marketing automation platform. That’s no surprise. The benefits of marketing automation solutions are now well established and adoption has been growing at an explosive rate. And much of the growth is happening in small and mid-sized businesses. As a CEO, you have to be asking yourself:

• What’s the urgency around marketing automation?
• Is it worth the investment?
• How will marketing automation impact the bottom line?

In this whitepaper, we’ll give you the basics of marketing automation and share five ways it will help you grow your business.