It will highlight what it is that makes a company good and will show you ways to make it even better. In Built to Last, Jim Collins examines a selection of ‘Visionary Companies’. He compares these to other companies and identifies what it takes to run a visionary company. Collins book is well researched, he debunks myths and examines key ideologies. It's an excellent guide to creating a successful business or organization that will prosper over a long period of time.

First, we’ll explain what Collins means when he talks about ‘visionary companies’ before diving into discussing a few business myths. We’ll summarise some of Collin’s key guidelines and talk about goal setting, business cultures and the ‘keep trying’ method. Finally, we’ll discuss how Collins believes that good enough never really is good enough and conclude with a summary of Collins thoughts on building a vision.