Businesses must adapt quickly to remain relevant and valuable in the digital economy. Customers unapologetically expect businesses to meet consumers’ rapidly shifting expectations. This requires businesses to modernize technology, reimagine processes, and transform experiences − all while increasing agility and operational efficiency.

In the modern business, IT-based operating models need to align with business strategy; they should be organized as value streams, and center around customer journeys. Defining what it takes to be a modern business means redefining and aligning both business and IT priorities. Continuous evolution enables the modern business to anticipate, respond to, and derive opportunity from radically shifting market demands.