Freight analytics is taking over the transportation and logistics sector – and for good reason. With an expected global market valuation of $72.4 billion by 2031, freight analytics is a proven tool that enables shippers to make informed operating decisions, reduce unnecessary costs, and rise above industry competitors. When navigating an exceedingly volatile market, real-time visibility into rapid rate fluctuations is worth its weight in gold.   

However, as organizations begin implementing analytics into their operations, it’s important for transportation and logistics teams to understand how to leverage freight analytics at different stages of their entire process to ensure successful adoption and application. One way to think about analytics is a 3-tier analysis framework: structural, strategic, and tactical analysis. This framework can help shippers employ critical transportation rate and logistics performance analytics at increasingly specific levels in order to maximize effectiveness.