When we think of the world’s most innovative companies, tech giants and social media trailblazers are at the forefront of our minds. These businesses are revered not only for their world-changing products and services, but also for their unique and flourishing company cultures. A company like Facebook nourishes its top talent by building its extraordinarily special culture around a core mission. When all employees deeply support their company’s goals and feel that what they do makes a true impact on society, groundbreaking ideas will surface. And as consumer expectations grow and habits rapidly change, the importance of a strong, accountable team is essential for delivering outstanding customer experiences.

This podcast guest has had a remarkable career serving in leadership positions at some of the world’s most successful companies, including Disney, MTV and Microsoft. Carolyn Everson now works as the Vice President of Global Marketing Solutions at Facebook where she is known as the ad chief who has played a crucial role in changing the way advertisers and marketers view the social network.