When it comes to fully understanding consumers in the marketplace, it’s important to understand the trends that are taking place. For every industry, there are always noticeable – and bottom-line changing – trends emerging. The auto marketplace is no exception. And especially in this COVID-19 altered landscape, many shifts are accelerating.

Trends quickly shift from “interesting” to “powerful” when you understand how your business can capitalize on market changes, especially by tapping into the power of unique data.

This e-book examines eight of today’s most notable auto trends while serving up fresh ideas on how auto marketers can lean in, grow faster than ever and personalize their marketing using innovative marketing data, like AnalyticsIQ’s AutoIQ data.