For the fourth consecutive year, NAPCO Research provides an inside look at the consumer gift card purchase and recipient experience. Unlike previous years, which focused on digital experiences, the 2020 review includes an assessment of retailers' omnichannel approach to the gift card category, providing a 360-degree view across both online and offline channels.

This report is intended to serve as a benchmark for retailers as they evaluate the omnichannel performance of their gift card programs.

Key insights include:

• A look at the top 10 merchants, as well as what sets their gift card programs apart from the competition
• A ranking of merchants' gift card programs by overall score and product vertical
• Analysis of omnichannel gift card trends to emerge from the data
• Examples of leading merchants' gift card programs, including visuals to identify best practices
• Tips that retailers can implement to improve the performance of their omnichannel gift card programs, both for purchasers and recipients
• And much more!

Access the report for actionable takeaways to improve your omnichannel gift card strategy.