Last fall, more than 190 higher ed professionals across nearly all leadership and administrative functions were polled on 12 critical challenges facing higher ed. The findings reveal the scope of funding obstacles and shifting student expectations facing institutions, caused in part by disruptive online competition, changing demographics, shrinking enrollments and a global pandemic.

How do you optimize your value proposition and improve operational efficiency? The survey describes the leading ways decision makers advance revenue creation, with 70% targeting new courses, certifications or learning models for remote students.

This playbook analyzes survey results, providing insight on decisions others are making along with three strategies to help:

• Lift revenue and eliminate recurring costs that can top six-figures
• Mitigate digital fatigue with alternative student and staff communication methods
• Enhance student experiences and expectations with on-campus nationally branded services