The 2019 Symposium for the Marketing of Higher Education brought together experts and practitioners to explore the unique challenges faced by marketing teams at colleges and universities.

Headlined by leading higher ed marketers, the event focused on best practices and fresh ideas for engaging diverse audiences, navigating tricky social changes, building strong teams, strengthening an institution’s brand and more.

This e-book features the highlights and takeaways from the event as well as other exclusive AMA higher ed content.