Adtaxi was challenged to diversify the media mix to complement the education institution’s CTV strategy to increase enrollment and ROAS and decrease CPE with a target of $1,600 per enrollee.

Adding display retargeting and prospecting to CTV drove organic search and direct-to-site traffic. Adtaxi’s approach helped the client reach new users who had not visited the site previously, which drove brand lift. Tapping into a more diverse strategy boosted enrollment in target markets, increased ROAS, and reduced the CPE.

Download the case study to learn how Adtaxi drove an increase in direct traffic and increased ROAS:

• Performed a thorough audit to evaluate and provide insights on existing CTV strategy
• Diversified media mix to include display retargeting and prospecting to compliment CTV strategy