Membership is the center of your association; without it, you would literally be nothing. And that means that membership is also the center of your strategy -- both attracting it and retaining it. In fact, according to a recent Naylor Association Advisor study, 57% of associations plan to do their most innovative projects of the year around membership. 

Each year, thousands of new would-be members select their majors or graduate from college, ready to establish themselves. By becoming an active member of your association now at the get-go, you can help them get to those goals and they can help you stay relevant.

So why aren’t these up-and-comers clambering at your doors, ready to pay dues and utilize your services to the max? What can you offer that will speak to them and their own values?