Sweetening Customer Experience & Personalization Strategies
Meeting customers’ escalating and constantly changing expectations to provide the ideal customer experience can feel hard for even the most skillful digital chefs. ...
First-Party Future of Marketing
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to...
First-Party Data Strategy Takes the Cake
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand...
Generate the Single View of Your Customer to Improve Insights
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single...
Quick Read: A First-Party Data Strategy Takes the Cake
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand...
Read: Generate a Single View of Your Customer to Improve Insights
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single...
