Freeman Gen Z Report
As digital natives, Gen Z lives online — from streaming entertainment to social shopping habits. And since the oldest of this group joined the workforce during the pandemic,...
Amazon PPC Advertising Costs
Amazon offers a range of advertising solutions for brands and sellers of any size to meet their marketing goals and grow their business. Whether you want to drive brand awareness,...
The streaming revolution: a new age for live sports?
Streaming is revolutionising the experience of consuming sports. But big challenges remain related to delivering sports events at scale and making a return on the high investment...
Retail Media by the Numbers: An Analysis of Our Latest Ad Spend Forecast
Retail media is dominated by on-site search advertising—much of it purchased on Amazon—but as the $45 billion ad environment expands to include new networks, advertisers...
Innovative Marketing strategies in banking
Marketing strategies can take an infinite number of forms. In this Trendline, we’ll explore the challenges and successes established banks and up-and-coming challengers...
How to transform unstructured social data into actionable insights with AI-enabled social listening?
What to expect? Identifying critical trends across the world that inform your social media strategy Gaining deep insights using network clusters to identify...
