The streaming revolution: a new age for live sports?
Streaming is revolutionising the experience of consuming sports. But big challenges remain related to delivering sports events at scale and making a return on the high investment...
Retail Media by the Numbers: An Analysis of Our Latest Ad Spend Forecast
Retail media is dominated by on-site search advertising—much of it purchased on Amazon—but as the $45 billion ad environment expands to include new networks, advertisers...
Innovative Marketing strategies in banking
Marketing strategies can take an infinite number of forms. In this Trendline, we’ll explore the challenges and successes established banks and up-and-coming challengers...
How to transform unstructured social data into actionable insights with AI-enabled social listening?
What to expect? Identifying critical trends across the world that inform your social media strategy Gaining deep insights using network clusters to identify...
How to gain actionable insights into brand health and competitive performance with AI-powered tools?
What to expect? Getting insights into your brand, consumers, and industry from thousands of conversations online Benchmarking competitor performance across engagement,...
How to unlock efficiency with smarter publishing powered by OpenAI’s ChatGPT and Sprinklr AI
Leveraging OpenAI’s ChatGPT to instantly generate channel-specific content Modifying content by defining tones, adjusting length, simplifying responses, translating...
