Global Account Based Marketing for B2B Technology Consultancy
This content showcases a two-phased campaign strategy for a global B2B technology company in the technology consultancy industry. The objective is to generate leads and explore...
How to Build a CTV Creative Pipeline That Delivers ROI
With economic uncertainty top of mind, ad performance matters more than ever. And video advertising, especially on CTV, is crucial to weathering the storm and coming out on...
How to scale social media management across governance, reporting and channel coverage?
What to expect? Using a wider channel coverage to your advantage in the ever-expanding social universe Exploring enter-prise grade governance with 10 times more...
Translation Trends in Digital Marketing 2023: The AI-Driven Evolution
From 2016 to 2022, the U.S. machine translation market grew from $400 million to $1.1 billion, and it’s still climbing. In order to stay on top of the ever-changing...
How to build brand authenticity by leveraging user-generated content, influencer marketing and employee advocacy with a single platform?
What to expect? Championing influencer management for building brand trust and credibility Tracking user-generated content and managing publishing rights and approvals...
Inside the Latest Data Marketing Strategies
For the past few years, the data landscape has faced significant upheaval. To address these challenges, brands and other stakeholders are experimenting with numerous ways...
