Fixing the Dreaded Revenue Plateau (or Drop)
In this podcast, Howie Horrocks and Mark Dilatush discuss fixing the dreaded revenue plateau (or drop). The reasons behind the revenue plateaus are not uncommon, but not...
Audiobook: Unlimited New Patients — Volume 3
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3!
You have heard the sultry voice of Howie Horrocks conveying marketing...
Call Tracking
In this chapter we will tell you about the latest advances in call tracking. With these advances you are now able to see which marketing campaigns produced which results,...
Making Direct Mail Pay Off Forever
In this podcast, Mark Dilatush and Howie Horrocks go over dental direct mail marketing, what results you can expect, how to get the most out of mail, and why it is still...
How to Get Implant Patients — Without Asking for Implant Patients
In this podcast, Mark Dilatush and Howie Horrocks talk about dental implants marketing and how to entice new potential dental implant patients, without focusing on the...
Unlimited New Patients — Volume 3: Chapter 10 Setting a marketing budget – how do you put a price on success?
In Chapter 10, you will learn how to determine an appropriate marketing budget for your practice and how to adjust it as your practice grows. We will show you which low-risk...