2023 Digital Engagement Benchmarks
B2B buying, marketing and selling has never been more complex – in fact, Forrester’s latest research finds that B2B buyers need 59% more interactions to make a ...
Quick Read! Create Customer Loyalty & Retention Offers that Delight Buyers
Customers have high expectations that change frequently. And it’s difficult to create seamless experiences across channels, especially when fragmented data and identity...
Linear TV’s Pains Are Connected TV’s Gains: Cash in on the Ad Spend Shift
The appeal of connected TV (CTV) is its adaptability, particularly when advertisers are navigating the digital-first world. In fact, marketers are all in on growing audience...
The State of Unified Commerce in Retail
As we continue to adapt to a rapidly evolving retail landscape, there is a growing consensus that Unified Commerce is essential for future success. However, while many retailers...
How to Survive and Win in New Markets
Tech Clarity research indicates top performers succeed with simulation technology. Nearly half (44%) of manufacturers say design decisions have become more difficult. For...
2023 Merchant Gift Card Omnicommerce Evaluation – US Edition
A comprehensive review of the state of US merchants' gift card offerings The U.S. gift card market is valued at $188.8 billion and is forecast to grow at an annual growth...
