In-Person Events Are Back. What Do Marketers Think About It?
SmartBrief polled its audience of B2B and B2C marketers about in-person events now that mask mandates have been lifted across the country. More than 475 marketers responded...
How to Promote an Event Attendees Can’t Wait to Sign Up For
You know your events are valuable, exciting experiences, designed to offer your attendees an endless array of benefits. So…
How do you convince potential attendees...
Using Data to Drive Demand: New Research for the B2B Marketer
It’s no surprise that data can play a key role in the effectiveness of your organization’s demand generation programs. According to this recent report, "How...
When QSR Meets Digital | A 360 Approach To Your Online Restaurant Strategy
86% of customers are willing to pay more for a great customer experience.
Forrester found a 69% increase in contactless transactions since 2020, with 21% of guests using...
20 Questions to Ask Your B2B Lead Gen Vendor
Evaluating any vendor is challenging. When it comes to generating first-party sourced and fully permissioned leads, there’s even more on the line, with plenty of...
How to scale your retail marketing with Creative Automation
You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply...