The 1st-Party Future of Marketing
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy...
Read! Sweeten Customer Experience & Personalization Strategies
Meeting customers’ escalating and constantly changing expectations to provide the ideal customer experience can feel hard for even the most skillful digital chefs.
That’s...
Read: Generate a Single View of Your Customer to Improve Insights
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single...
2022 State of a Customer Data Platform
"No longer a nascent technology, CDPs are being adopted by a wide range of companies across many industries. The key decision is no longer whether to purchase a CDP,...
The 5 Basic Principles for Creating Meaningful Customer Experiences Based on Data
Do you have the right marketing strategy to adapt to change?
From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges...
Quick Read: A First-Party Data Strategy Takes the Cake
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand...