A First-Party Data Strategy Takes the Cake
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand...
Analytics Friday Forum
As an analytics pro, you’ve got to stay ahead of the curve.
And that means keeping up with relevant industry changes (we’re lookin’ at you, Google Analytics...
Going Beyond Intuition: How a Proactive Approach Can Help You Avoid a Brand Crisis
As a result, communications teams have to be hyper-aware of discussions and sentiment towards current events so that they can make an informed decision on whether or not...
UK Digital Video Viewers 2022: Audiences on Connected TVs Represent Growing Opportunities for Marketers
Digital video viewers are expected to amount to nearly three-quarters of the UK population this year. Learn our latest estimates for digital video viewers in the UK, including...
Evaluating Customer Service Software
Evaluating customer service software can be hard. Even for the most experienced CX professional. After all, selecting the right customer service software requires juggling...
Retail in ’22: How to Integrate Retail Locations and eCommerce
The retail community is well aware that 2022 has gotten off to a challenging start. While stores are reopening, supply chain disruptions and inventory shortages remain....