Ultimate Guide to Affiliate Partnerships for Retail Marketers
It’s important to note that there is no one-size-fits-all approach when building a partner strategy for your affiliate program; it takes careful consideration, planning...
Influencer Partnership Guide for Retail Marketers
Influencer partnership marketing is rapidly becoming one of the most effective means of achieving brand goals and driving revenue. The efficacy of partnership marketing is...
How to Streamline The Healthcare Determination Process
In a post-pandemic world, healthcare payors are busy determining who is still eligible for Medicaid coverage. In order to avoid losing coverage for those in need, payors are...
ABM in the World of AI: Priorities for 2024
Join Rob Leavitt and an all-star group of panelists from UiPath, AWS, and IBM for a first look at the 7th annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership...
Ad Measurement Trends: How Digitization and Privacy Are Driving Innovation
As digital advertising evolves, so too does measurement. Third-party identifiers are being ousted in favor of identity solutions that preserve consumers’ privacy, old...
New Tech’s Role in Prepping for Your Future Loyal Customers
Consumers want a fast, frictionless way to shop. Yet the frustrations of long lines, tedious checkout processes, and payment holdups can spoil the store experience. But there...
