Brand advertisers, advertising and marketing agencies, and adtech companies are rapidly adapting to a changing digital landscape. Consumers are taking steps to remove advertising...
Success in any digital marketing campaign starts with the right strategy— but when it comes to the evolving world of social commerce, do you know where to start? Thankfully,...
This guide is your ultimate resource for understanding the concept of incrementality in affiliate marketing. We know that it can be difficult to wrap your head around, which...
When managed correctly, affiliate marketing is a powerful and highly profitable marketing channel that allows brands to pay for outcomes rather than inputs, while maximizing...
It’s important to note that there is no one-size-fits-all approach when building a partner strategy for your affiliate program; it takes careful consideration, planning...
Influencer partnership marketing is rapidly becoming one of the most effective means of achieving brand goals and driving revenue. The efficacy of partnership marketing is...
