The State of Marketing 2011: Unica’s Annual Survey of Marketers
Last year, Unica's survey revealed the following key concerns among marketers: an overall shift to online marketing, a greater emphasis on website personalization, and a general...
Best-in-Class Strategies to Overcome the Disconnected Customer Experience
According to the January 2012 Omni-Channel Retail Experience report, leading retail and consumer markets organizations are making the move to align the brand, align their...
Best-in-Class Strategies to Overcome the Disconnected Customer Experience
According to the January 2012 Omni-Channel Retail Experience report, leading retail and consumer markets organizations are making the move to align the brand, align their...
On-Demand CRM in 2012
Today's on-demand CRM solutions offer powerful capabilities for your sales and marketing organizations and a compelling value. But how should you choose a vendor? Whether...
How to Sell Management on a New CRM System
Follow this checklist to get management on board with social CRM and smarter selling. With contracting budgets, convincing management to invest in a new CRM system can be...
Your Guide to Social Media Marketing
This 32 page social media guide will help you maximize response and bring awareness to your company through social media applications. Social Media can provide invaluable...
