2012 Executive Guide to Marketing Personnel – Free Excerpt
You can use this original research to benchmark your organization's practices against peers and competitors, and learn top tactics and strategies to optimize your department's...
Social Media Marketing with Facebook and Twitter
The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring...
Guide to Successful Event Marketing
Your display is the “first impression” that many potential customers will have of your company --as the saying goes, you only get one chance to make sure this initial...
Your Reputation Holds the Key to Deliverability
Nearly 1 in 4 opt-in emails never reach the inbox. You can blame the ISPs and their ongoing fight to reduce spam, but what you should really be looking at is your email list...
Digital Marketing in Retail 2012: Integrating the Voice of the Customer across Channels
Customer channel preferences are constantly evolving, from the way they interact with brands to the channels that they shop through. According to the May 2011 Multi-Channel...
CMO Perspectives on Email Deliverability
Email continues to be the communication tool that is critical to building stronger relationships with existing and prospective customers. But the effort exerted to build integrated...
