The Essentials of CRM in 2012 – Free Kit
The Essentials of CRM in 2012, brings together the latest in information, coverage of important developments, and expert commentary to help with your CRM related decisions.The...
Online Marketing Demystified: Lessons for Your Tech Company
This white paper outlines how marketing professionals in the technology industry approach their craft, including evidence of successful strategies in the form of case studies....
Leveraging Mobile Engagement to Boost Sales, Service, and Customer Satisfaction
As your customers spend more time on their mobile devices and less time on their PCs and laptops, engaging with mobile users is more important than ever before. In response...
The Measuring Sticks of Sales Productivity
The world is flat, or at least we thought it was until Columbus made a discovery or two while trying to find a faster route to the Far East. In many organizations, sales...
The Definitive Framework for Sales Metrics
The captain of the Titanic learned the hard way about what’s below the tip of the iceberg. Much like Edward Smith – that infamous captain’s name for you trivia...
5 Moneyball Metrics Sales Executives Can’t Ignore
Moneyball isn’t just a great baseball story. It’s a great business story. In 2002, Billy Beane, general manager of the low-budget, down-market Oakland A’s, had to rebuild...
