4 Steps to Driving Customer Loyalty Through Mobile Apps
A well-designed app, tailored to its audience, has the power to increase customer loyalty, encourage more frequent interactions, and drive sales. If poorly designed, it runs...
Top Social Media and HTML5 Considerations for Mobile App Success
Find out about two of the hottest topics surrounding mobile app development right now--social media and HTML5. In a recent developer survey report from IDC and Appcelerator,...
30 Social Media Marketing Ideas for the Holidays
With 57% of consumers conducting any one of a variety of holiday shopping activities on social networks, it's no wonder that social media has become a key driver of buzz,...
Big Data and Analytics: The Impact on CMOs in a Socially-Connected World
In today's connected world, consumers have increasing power to make and break companies through their social media interaction. That's a major challenge for Chief Marketing...
How to Identify the Influencers You Need to Engage
Reach the most influential voices in your “tribe” with this simple three-step approach. The game of PR has changed. Now you need a lot more insight to launch a successful...
Optimize Your News Release and Branded Content in 4 Easy Steps
A good SEO press release doesn't just demand a good story, it also demands a good process. Social media and search engines have significantly broadened the audience and impact...
