Account-Based Marketing in 2013
Account-based marketing is gaining traction in the B2B space. Buyer personas are still important, but marketers are struggling to use them effectively. What other key trends...
5 KPIs Every B2B Marketer Should Measure Now
This quick guide will show you the Top 5 Metrics that matter most for B2B marketers. If you're in B2B, this is a must-read and must-follow guide.Request Free!
A New Buying Model for Real-Time Media
For more than 100 years, Cost Per Thousand (CPM) pricing has controlled how advertising was bought and sold and how different media properties were compared. With the growth...
Product Communication Strategy: How Investment in Technical Content Builds Business
How a company communicates technical, product information plays a crucial role in its ongoing business growth. This is because how effectively a customer learns to use and...
Dealerscope
Published monthly, with a special accessories issue in September, Dealerscope provides product information and valuable strategy for consumer technology retailers. Dealerscope...
Print + Promo (formerly Print Professional)
Print + Promo (formerly Print Professional) covers topics from sales strategies, human resource issues and management development, to manufacturing, safety regulations and...
