Facebook for Your Business
In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly...
Distributing and Marketing eBooks
Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators...
Financial Services: Drive Acquisition, Retention, and Innovation Using Customer Feedback
The financial services industry is facing a crisis of consumer confidence. Only half of consumers trust financial service firms, and half of consumers say their confidence...
What to Look for in a CRM Application
You’ve outgrown Excel. Using your email system to track your customers has become overwhelming. What now? Here’s what to look for in a CRM app that will take...
Onshore or Offshore Call Center – Does It Matter Which You Choose?
Discover important advantages and disadvantages to each, and get tips to help you make the right choice for your business. This guide will help you better understand the variables...
Innovations In Marketing: Optimizing The Sales Channel With Better Information
Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. This is why, according to IDC research,...
