Introduction To Integrated Marketing: Sales and Marketing Alignment
The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their...
The New Rules of Digital Engagement
Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers...
Online Marketing: Content Marketing to Keep Google Happy
Many companies choose to conduct their online marketing in-house. Although there are several things to consider when it comes to online marketing, there are three that simply...
The Lead Nurturing 5 & 10
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first...
Gartner Magic Quadrant for Sales Force Automation
New Gartner research positions salesforce.com in the Leaders Quadrant for Sales Force Automation. Download the 2013 Gartner Magic Quadrant Report and find out what Gartner...
5 Secrets: Build your Sales Pipeline and keep it growing
The typical strategy for meeting sales targets is to set aggressive individual rep quotas, rely on your top reps to achieve them, and then hope to get enough from the rest...
