Cloud Call Centers
Customer satisfaction is at the core of business; without happy customers, your business can't succeed. Call centers exist for this particular purpose, and the success of...
Top 10 Social Media Truths For 2014
For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social...
Reducing Friction in the Sales Cycle: Best Practices in Sales Contract Management
While there are hopefully no enterprises that formally employ a “VP of Sales Prevention,” there are undoubtedly myriad occasions when contemporary B2B sales team members...
5 Steps to Create a Content Marketing Budget for 2014 and Beyond
Many companies will be getting into content marketing in the coming year. Even more will be increasing their spend based on current trends. But the question we’re...
How Negative Reviews Can Improve Purchase Intent If Brands Know How to Respond
According to The Conversation Index, Vol. 6, a study by Bazaarvoice, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show...
3 Steps To Integrating Social Media Into Your Sponsorship Offerings
In a series of three steps, this white paper will reveal a new approach to creating sponsorship offerings that will knock the socks off potential sponsors by integrating social...
