BIM Content Creation for Building Product Manufacturers
Building Information Modeling (BIM) has presented a unique opportunity for Building Product Manufacturers (BPMs) to promote their products and brands to architects and...
Involving Bilingual Staff in the Translation Review Process
This quality assurance step takes advantage of expertise from people who:Know the customers and the marketAre native speakers of the target language but also have a good...
Full Spectrum Preference Management: Engaging Customers Where They Are Instead Of Where It’s Easy
Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions...
Solving Marketing’s Biggest Problem of 2014 (Gaining Opt-ins)
According to Forrester Research, the average consumer will receive a whopping 9,000 email marketing messages this year. Customer engagement is what separates your brand...
How Preference Management Should Look & Feel From Inside the Enterprise
Customers want to drive the conversation with your brand. You can enhance customer engagement, speed the sales cycle and improve marketing ROI if your preference management...
Preserving Mobile Marketing: 6 Steps Marketers Must Take Now
Last year millions of cell phones may have stopped ringing due to the new FCC rules that went into effect requiring marketers to obtain prior express written consent...