Best Practices for a Lead Management Strategy
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value...
A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline
There are two seismic shifts in marketing today.
First, how marketing is taking over the business. We can debate functions and org charts. But in a hyper-connected...
Successful Social Selling
In the following pages you will learn best practices, insights and specific strategies for your business to find prospects, build a bigger sales pipeline, close more...
Marketing Cloud Product Showcase
ExactTarget’s cloud-based technology makes it possible for marketers to connect with their customers across every touch point—email, social, mobile, web, and beyond....
G2 Crowd’s Spring 2014 Grid℠ for Email Marketing
When it comes to investing in email marketing, there are multiple factors to consider, including an organization’s current offering, customer satisfaction and market...
2014 State of Marketing
ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights...