Bridging the Digital Divide
Based on a survey conducted by the CMO Club, findings include: CMOs own the customer experience Marketing now operates in real time Need for more qualified data and analytics...
Future of Networked Commerce: Changing How the World Interacts
The experts speak. Vivek Bapat, SAP: “One does not discover new lands without consenting to lose sight, for a very long time, of the shore” (André Gide). Drew Hofler,...
Meatball Sundae Marketing Research Kit – Includes a Free $8.50 Book Summary
The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing...
The Essentials of the Online Marketing in 2014 – Free Kit
The Essentials of Online Marketing in 2014, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online...
Engage Customers by Delivering Personalized Digital Experiences
This paper highlights the many benefits that IBM Exceptional Digital Experience, together with IBM’s Marketing Optimization solution, that organizations can harness...
Secrets to Corporate Communications Success
Today’s Corporate Communications leaders are tasked with making their employees smarter about your company’s business, elevating their engagement and knowledge...