Grow Your Customer Base: Cut Your Customer Reference Program
Traditional customer reference programs are self-serving, biased and come way too late in the buying process.The worst part is: buyers know it.Find out how other customer...
Differentiated Commerce: The OmniChannel Imperative
Success in commerce now depends on real-time views of customers, inventory, and data to build an intimate understanding of their commerce behavior. Implemented correctly,...
A Content Marketing Framework for B2B Lead Generation
What if your team had a proven integrated content marketing framework for enterprise organizations that not only generates leads, but also establishes your organization...
e-Commerce Guide to Search Visibility and Content Marketing
Are you struggling to build a sustainable SEO strategy for your e-commerce site? Are your content marketing campaigns falling flat?
Techniques that worked just a few years...
Global Customer Experience Trends and Best Practices
Socially connected mobile buyers give new meaning to the term “customer experience.” This exclusive survey and research report from Bloomberg Businessweek...
5 Core Principles for Driving Business Value
At a time when business models are continuously challenged, marketing must provide the glue that binds the different parts of the company together around the brand promise.
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