What is Buyer Intent Data?
Buyer intent data can help you reveal hidden pipeline and find new prospects already looking for your solution. But what is it, how is it gathered, and how can you get the...
Top CLM Tech Implementation Pitfalls to Avoid
Are you considering implementing contract management technology in your organization? We're sure you are ticking all the right boxes and keenly reviewing top analyst...
Contract Lifecycle Management 101 – Efficient Contracting with Speed and Control
Approximately 6 million US-based companies have adopted CLM solutions of varying grades, and the trend in large enterprises is rapidly shifting towards enterprise-grade CLM...
Customer Journey Mapping Toolkit
Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In...
Brand Tracking 101 Toolkit
In this guide, we review how organizations can develop a brand tracking strategy, understand the key metrics that determine their brand health, analyze brand tracking results,...
The Power of Customer Journey Mapping
To help organizations understand how to best leverage customer journey maps, Hanover Research surveyed 400 companies around the U.S. The survey gathered data on organizational...
