Better Lead Yield in the Content Marketing Field
BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a...
Brand Automation for Local Activation: Connecting Customer Engagement Into Measurable Local Strategies
This in-depth analysis reveals that even in the face of constrained budgets and overly taxed resources, marketers are optimistic that through improved targeting, relevance...
Making the Workplace a Brand-Defining Space
Organizations have long struggled to instill shared values, behaviors and ethics that embody and validate brand platforms, personalities and promises. A tighter linkage...
Driving Revenue through Customer Relevance
In today’s business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights...
Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance
Know More to Grow More is a new thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage...
Define What’s Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online
The presentation provides analysis on over 400 queried BtoB content seekers worldwide on how they source, value and share content online.
Study at a glance
New...