2015 Referral Marketing Best Practices
As a marketer, you have one goal above all else: acquire new customers. How will you do it?
Referral marketing is one of your most effective options. It’s the next...
Encyclopedia of Referral Marketing
Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel, it generates loyal, valuable new customers for brands while increasing...
The 5 Principles of Engagement Marketing
The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting...
Definitive Guide to Engaging Content Marketing
Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates...
How to Market Your App on a Shoestring Budget
After years of helping their clients market their apps, Big Ideas Machine decided it was time to give something back to the developer community and share the best nuggets...
Localize to Globalize: Unifying Messages, Experiences and Engagements Across Global Campaigns
In this age of the customer-defined experience, language and how we present content to our customers can mean the difference between rejection and transaction. While much...