AI Dubbing: the new black in media
AI dubbing is no longer about robotic voices and limited applications. In the last few years, the technology has advanced to the level of human voice-overs and is already...
The New Healthcare Economy: Why Pharma Marketers Need AI Now
The healthcare industry is experiencing a consumer empowerment revolution, shifting its primary focus to healthcare consumerism. With the rules being rewritten so quickly,...
Nuts and Bolts: Substantiating Claims in the Beauty Industry
Brands are taking risks to reach new consumers and redefining beauty marketing when using social media, beauty influencers, the metaverse, and other platforms and vehicles...
Getting Clean Beauty Advertising Right
The clean beauty market is one of the fastest-growing segments in beauty. In the absence of a regulatory definition and given its association with sustainability practices,...
US Banking Digital Ad Spending 2023
We expect US banking digital ad spending to rebound in 2024 as banks better align with digital media trends and the economic environment steadies. According to our forecast,...
The Complete Guide to First-Party Data
Unleash the Power of First-Party Data: Master Personalization in the Age of Modern Privacy. With growing consumer demand for privacy of their data, it's time for marketers...
