Nuts and Bolts: Substantiating Claims in the Beauty Industry
Brands are taking risks to reach new consumers and redefining beauty marketing when using social media, beauty influencers, the metaverse, and other platforms and vehicles...
Getting Clean Beauty Advertising Right
The clean beauty market is one of the fastest-growing segments in beauty. In the absence of a regulatory definition and given its association with sustainability practices,...
US Banking Digital Ad Spending 2023
We expect US banking digital ad spending to rebound in 2024 as banks better align with digital media trends and the economic environment steadies. According to our forecast,...
The Complete Guide to First-Party Data
Unleash the Power of First-Party Data: Master Personalization in the Age of Modern Privacy. With growing consumer demand for privacy of their data, it's time for marketers...
Why Consent and Preference Management for Marketers
Discover the power of consent and preferences in marketing with this comprehensive guide. In an era where trust matters more than ever, transparency and personalization are...
The Marketer’s Guide to US Privacy
Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: The Marketer's Guide to US Privacy....
