Manufacturers must understand where to focus resources and which opportunities across the channel are for the same end customer. To be successful, companies must have sound...
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Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel...
Understanding and capitalizing on the true value of contract lifecycle management is difficult for most organizations, because they have not evolved much beyond viewing it...
The value of an effective contract management system is often underrated. Historically contract management has not been perceived as peer to other key business functions -...
Many companies engaged in complex distribution channels turn to spreadsheets, share drives, and ERP to manage high value, complex contracts and incentive agreements. But these...
